Case Study
Anoma Cancer Collective
Opened partnership discussions with 20+ cancer centers
Overview
A market expansion initiative for a cancer collective entering new regions without established partnerships — combining executive visibility, targeted outreach, and relationship-driven communications to open doors at scale.
Challenge
Needed to expand organizational reach into new cancer center markets with no existing relationships.
Strategy
Developed multi-channel outreach combining executive communications, targeted content, and relationship-building campaigns.
Execution
Built executive messaging and partnership collateral, designed segmented outreach sequences for cancer center decision-makers, and coordinated cross-functional touchpoints across email, LinkedIn, and event follow-up. Implemented Salesforce tracking to monitor engagement and prioritize high-potential conversations.
Results
- Partnership discussions opened with 20+ cancer centers
- Executive communications strengthened organizational credibility
- Pipeline visibility improved through CRM-based outreach tracking
- Reusable partnership framework established for future markets
Skills Demonstrated
- Business Development Support
- Executive Communications
- CRM Strategy
- Partnership Marketing
- Multi-Channel Outreach
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