Patient Self-Referral Program

Cancer center growth relied on physician referrals with no direct path for patients to learn about treatment options, express interest, or enter the pipeline independently.

Salesforce Infrastructure & Reporting

The organization depended on external Salesforce consultants for reporting and campaign management, leaving leadership without timely visibility into performance.

Radiation Therapy Awareness Campaign

An underutilized treatment option lacked patient and provider awareness, limiting growth despite strong clinical value.