Case Study
Radiation Therapy Awareness Campaign
$72K revenue generated in 6 months on less than $500 budget
Overview
A low-budget awareness initiative designed to educate patients and referring providers about radiation therapy for benign conditions — expanding market understanding and driving measurable revenue with minimal spend.
Challenge
Most people associate radiation therapy with cancer treatment and were unaware of its use for benign conditions.
Strategy
Created targeted awareness campaigns using social media, educational content, and patient-facing materials.
Execution
Developed a content calendar spanning social media, patient education handouts, and provider-facing materials. Coordinated with clinical teams to ensure accuracy, launched geo-targeted social campaigns, and tracked inquiries through CRM workflows to connect awareness activity with appointment volume.
Results
- $72K in contracted revenue within six months
- Campaign executed on less than $500 in total spend
- Increased patient inquiries for benign-condition treatment pathways
- Established reusable educational assets for ongoing awareness
Skills Demonstrated
- Campaign Strategy
- Content Marketing
- Patient Education
- Social Media
- ROI Tracking
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