Case Study
Clinical Recruitment Marketing Campaign
37 applicants and 7 hires in three months
Overview
An employer brand and recruitment marketing campaign built to fill critical clinical roles quickly — aligning hiring urgency with a credible, professional candidate experience across digital channels.
Challenge
Critical clinical roles remained unfilled, impacting operations and revenue capacity.
Strategy
Launched employer brand campaign with targeted digital ads, LinkedIn content, and recruitment landing pages.
Execution
Developed role-specific landing pages, launched targeted LinkedIn and digital ad campaigns, created employer brand content highlighting culture and mission, and partnered with HR and clinical leaders to streamline the applicant journey from first touch to interview.
Results
- 37 qualified applicants in three months
- 7 successful hires for critical clinical roles
- Employer brand presence strengthened on LinkedIn
- Recruitment landing page framework ready for future openings
Skills Demonstrated
- Recruitment Marketing
- Employer Branding
- LinkedIn Strategy
- Landing Page Development
- Paid Media
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