Courtney Snodgrass

Resume

Courtney Snodgrass

Marketing leader, Salesforce administrator, and business builder with more than a decade of experience turning strategy into measurable results.

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Summary

I help organizations grow through marketing, communications, CRM strategy, and relationship-driven execution. My work spans campaign leadership, Salesforce infrastructure, patient acquisition, recruitment marketing, executive support, and cross-functional project management. I am at my best when there is a challenge to solve, a process to improve, or a goal that requires multiple teams to move in the same direction.

Core Strengths

  • Marketing Strategy & Execution
  • Communications & Executive Messaging
  • Salesforce Administration & CRM Strategy
  • Demand Generation & Patient Acquisition
  • Campaign Management & Content Development
  • Cross-Functional Project Leadership
  • Process Improvement & Operational Support
  • Recruitment Marketing & Employer Branding

Experience

Marketing & Communications Leader

Healthcare & Growth Organizations

2014 — Present

  • Led multi-channel marketing, demand generation, and executive communications initiatives across healthcare and growth-focused organizations.
  • Built Salesforce infrastructure, reporting dashboards, and campaign workflows that reduced outsourcing costs and improved visibility.
  • Partnered with clinical, operations, and leadership teams to launch patient acquisition programs, recruitment campaigns, and partnership outreach.

Executive Support & Cross-Functional Project Lead

Leadership Teams

5+ Years

  • Supported executive leadership with communications, project coordination, and strategic initiative execution.
  • Translated leadership priorities into actionable plans across marketing, operations, and stakeholder engagement.
  • Managed complex workflows requiring alignment across multiple departments and external partners.

Selected Impact

  • $1.8M+ contracted revenue from website leads in 2025
  • 256 qualified leads generated through campaigns in 12 months
  • $60K+ Salesforce outsourcing costs eliminated in one month
  • 162 patient self-referrals across four cancer centers