Most people associate radiation therapy with cancer treatment and were unaware of its use for benign conditions.

Created targeted awareness campaigns using social media, educational content, and patient-facing materials.

Needed to expand organizational reach into new cancer center markets with no existing relationships.

Developed multi-channel outreach combining executive communications, targeted content, and relationship-building campaigns.

Patient acquisition relied on physician referrals with no direct-to-patient pipeline.

Built patient-facing acquisition campaigns across digital, content, community channels, and Salesforce tracking.

Critical clinical roles remained unfilled, impacting operations and revenue capacity.

Launched employer brand campaign with targeted digital ads, LinkedIn content, and recruitment landing pages.

Organization relied on expensive external consultants for CRM management and reporting.

Built in-house Salesforce reporting, dashboards, automation, and campaign infrastructure.